Fred Perry Amy Winehouse collaboration press release

    Fred Perry and music go back a long way. Through the decades the iconic laurel logo has been closely associated with leading musicians and has become a badge of honor for mods, beatniks, rude boys, suede heads, punks and just about every music-led subculture from ska to hip hop.

Following in the footsteps of legends like Paul Weller, Terry Hall and Damon Albarn comes the inimitable Amy Winehouse, as rich a musical talent as to have emerged from Britain this millennium. Instantly recognizable for her sense of style as much as her dark-stained soul vocals, gritty lyrics and biting wit, Winehouse is a one woman cultural phenomenon.

A long-time Fred Perry fan and aficionado, Amy has now collaborated with the brand on her own 17 piece Fred Perry apparel and accessories collection. It’s Amy all over – sharp, clever, sexy, lots of attitude – but stays true to the Perry aesthetic and unrivaled heritage. Classic pieces – the twin-tipped M12 polo shirt, the Harrington jacket, the jumper dress – are given the full Winehouse treatment and still remain instantly recognizable. A girly twinset has Fifties sex siren written all over it, gingham goes from homely to hot, pencil skirts become dangerously short, Capri pants find a punk-inspired edge, a mini bowling shirt dress flaunts in equal measure. Colors are predominantly black and pink. Collars are most definitely raised and ready for action. And yet for every tomboy twist there’s a deeply feminine twirl. 

Sourpuss Clothing is one of the few retailers participating in the launch-Check out the collection @
www.sourpussclothing.com